85% of magazines have an app, but what are the success stories? Three niche publishers shared their story via a webinar titled: Is Digital For me? – moderated by Lynn Rosen of Publishing Executive in November.
This panel was assembled to reach a broad array of publishers:
- Business to Business and Business to Consumer titles
- Free and Paid Content
- Replica editions and content designed for digital
This post includes links to each publisher’s take on digital publishing. Also included are follow-up answers to the questions posted during the webinar. (Due to time restrictions, we were unable to answer them all)
These niche publishers shared their story:
Jim Kushlan, Publisher, Editorial Director, and Co-Owner, 310 Publishing LLC - This consumer title found new digital subscribers at a reasonable cost. See details.
Charity J. Delich, Marketing & Public Relations Manager, strategy+business, Booz & Company (N.A.) Inc. – This BtoB title moved from free to paid app to monetize content. See details.
Justin Boling, Marketing Manager, Group Publishing – Engagement and customization will allow us to reach the largest audience. See details.
The full audio recording of the webinar is available here.
We welcome feedback or requests for future webinars below.
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